Profound Hope Industries logo

A Non-profit Board
Should Be Setting the Standard

Profound Hope’s ‘Executive Director Governance & Evaluation Toolkit’ helps your small non-profit do just that


This is practical toolkit that helps Boards of small organizations set clear goals for their Executive Director, conduct meaningful performance evaluations, plan for the future and move all of leadership toward one clear organizational direction.

Designed by a consultant who has sat in both the CEO & Board seats, and understands you need something that works without hiring a consultant to oversee the process. 

Buy the Toolkit

Total Cost $397


The “Expertise Trap”

In small nonprofits, the Executive Director usually knows more than anyone else in the room. They wrote the strategic plan. They manage the staff. They often set the agenda. So when it comes time to evaluate their performance or set organizational goals, the board looks to them for guidance.

And just like that, the Executive Director is evaluating themselves.

This is a process gap; not uncommon in small organizations with very busy leaders and volunteer boards. When the tools are missing, governance becomes a formality rather than a real moment for accountability and appreciation. This toolkit is a simple solution to fix this process gap so someone in the organization doesn’t have to spend valuable time building one out.

This toolkit helps Boards be proactive – without blame, or starting from scratch.

Two colleagues in a modern office collaborating over a document, emphasizing the partnership and clarity provided by the Governance Toolkit.

What this toolkit allows you to do: 

Document Success

Set measurable, documented goals for your Executive Director that are agreed upon, clear, and related to strategy

Oversee Collectively

Run a structured ED evaluation process your full board can participate in and stand behind

Align Strategically

Align leadership objectives with your organization’s bigger goals and direction

Proactively Govern

Identify gaps in your board composition and succession pipeline before they become panic moments

What’s Inside The Toolkit?

Here is what’s included:

  • Performance Review Template & Process Map
  • Succession Planning & High Performer Inventory
  • Board of Directors Skills Assessment
  • 360 Evaluation Feedback collection tool
  • Professional Development Planning Template
  • Hiring & Recruiting Review Template
  • Example Job Descriptions and How-to-Use Guidance

The toolkit is primarily Excel based, and pre-populated with formulas and examples.

Buy the Toolkit

Who is this designed for?

There are so many organizations and leaders that can benefit from our toolkit. The best fit includes:

  • Small Non-Profits
  • Executive Directors
  • Board Chairs
  • Roles needing a useable evaluation tool

Profound Hope Industries Helps Leaders Drive Change and Build Legacy

PHI is a community development consulting agency focused on driving results for clients so they can sustain their mission long-term. We help mission-driven organizations build the local or global impact they desire, create equitable communities, and build targeted, effective solutions and services that people want, while creating the balance between PROFIT and PURPOSE.

PHI is a community development consulting agency focused on driving results for clients so they can sustain their mission long-term.

Start Setting the Standard

Get the practical toolkit that helps you set clear goals, conduct meaningful evaluations, and better plan for the future.

Buy and Download the Toolkit

Total Cost $397

Copyright © 2026 Profound Hope Industries. All Rights Reserved.