A Non-profit Board
Should Be Setting the Standard
Profound Hope’s ‘Executive Director Governance & Evaluation Toolkit’ helps your small non-profit do just that
This is practical toolkit that helps Boards of small organizations set clear goals for their Executive Director, conduct meaningful performance evaluations, plan for the future and move all of leadership toward one clear organizational direction.
Designed by a consultant who has sat in both the CEO & Board seats, and understands you need something that works without hiring a consultant to oversee the process.
Total Cost $397
The “Expertise Trap”
In small nonprofits, the Executive Director usually knows more than anyone else in the room. They wrote the strategic plan. They manage the staff. They often set the agenda. So when it comes time to evaluate their performance or set organizational goals, the board looks to them for guidance.
And just like that, the Executive Director is evaluating themselves.
This is a process gap; not uncommon in small organizations with very busy leaders and volunteer boards. When the tools are missing, governance becomes a formality rather than a real moment for accountability and appreciation. This toolkit is a simple solution to fix this process gap so someone in the organization doesn’t have to spend valuable time building one out.
This toolkit helps Boards be proactive – without blame, or starting from scratch.

What this toolkit allows you to do:
Document Success
Set measurable, documented goals for your Executive Director that are agreed upon, clear, and related to strategy
Oversee Collectively
Run a structured ED evaluation process your full board can participate in and stand behind

Align Strategically
Align leadership objectives with your organization’s bigger goals and direction
Proactively Govern
Identify gaps in your board composition and succession pipeline before they become panic moments
What’s Inside The Toolkit?
Here is what’s included:
- Performance Review Template & Process Map
- Succession Planning & High Performer Inventory
- Board of Directors Skills Assessment
- 360 Evaluation Feedback collection tool
- Professional Development Planning Template
- Hiring & Recruiting Review Template
- Example Job Descriptions and How-to-Use Guidance
The toolkit is primarily Excel based, and pre-populated with formulas and examples.
Who is this designed for?
There are so many organizations and leaders that can benefit from our toolkit. The best fit includes:
Profound Hope Industries Helps Leaders Drive Change and Build Legacy
PHI is a community development consulting agency focused on driving results for clients so they can sustain their mission long-term. We help mission-driven organizations build the local or global impact they desire, create equitable communities, and build targeted, effective solutions and services that people want, while creating the balance between PROFIT and PURPOSE.

Start Setting the Standard
Get the practical toolkit that helps you set clear goals, conduct meaningful evaluations, and better plan for the future.
Total Cost $397
Copyright © 2026 Profound Hope Industries. All Rights Reserved.
