Strategic Planning – Sarah Hope Marshall – Profound Hope Industries

Lead with Clarity: Why Your Strategic Plan Doesn’t Require Certainty

Sarah Hope Marshall — Mon, 30 Mar 2026 21:47:31 +0000

Leadership requires navigating through a wide range of circumstances. You will navigate days where you experience unexpected wins or open doors, projects that outperform expectations, and appreciation from places you did not expect. On the other hand, you will also have weeks where nothing seems to go right, times when a critical employee unexpectedly resigns, or face external circumstances that…

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Process Creates Change for People: The Case for Strategic Community Engagement

Sarah Hope Marshall — Thu, 12 Feb 2026 19:35:35 +0000

Let’s examine a real-world example of why your organization’s community engagement plan is not just a ‘feel-good’ effort. In 2025, GoFundMe Pro, intending to move more non-profits on to their platform, launched 1.4 million nonprofit donation pages. The problem? These pages were unauthorized. The non-profits did not ask for them. In most cases, they did not even know they had them until they heard…

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The Community Knows Who Shows Up: What Silicon Valley Teaches Us About Authentic Engagement

Sarah Hope Marshall — Thu, 08 Jan 2026 00:15:42 +0000

The reality and challenges of making an impact in today’s professional environment arise from unexpected places and projects. In 2025, I worked on a strategic project for a client headquartered in Silicon Valley, home to large well-known companies with incredibly large balance sheets and global influence. During the course of the project, I had conversations with multiple community leaders – many…

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When Corporate Infrastructure Meets Start-Up Struggle: Why New Community Impact Initiatives Fail to Meet Expectations

Sarah Hope Marshall — Tue, 21 Oct 2025 23:02:04 +0000

If you are an executive leader starting a new program, mismanaged expectations may be setting you up for failure. When you build a program designed for legacy or impact, you do not get to bypass the start-up phase just because it is housed within an existing organization with infrastructure. As brand values and mission alignment have become more important to consumers…

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Strategic Planning for Social Impact: The Mid-Year Reality Check-in Guide

Sarah Hope Marshall — Mon, 28 Jul 2025 09:56:06 +0000

Summer is time for vacation – and for your organization’s mid-year impact check-in! Your organization likely had a strategic planning session about six months ago. Ideally, your organization has a deliberate plan for creating social change just like it has a strategic plan to guide its overall growth goals. Now is the time to sit down and adjust based on situations that have occurred since…

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